DIRECTV NOW has struck a deal with CBS to stream their live broadcasts and on demand libary. This will allow DIRECTV to compete against services provided by YouTube and the now pay only Hulu. Ultimately, this deal makes for a more compelling alternative for those who are either on the fence or have already cut the cord on cable.
The deal will bring 25 local CBS and The CW networks to DIRECTV NOW. This includes their library of entertainment, sports, and news programming. The deal will also include the Video on demand library from The CW, CBS Sports Network, SHOWTIME, and Pop.
The first roll out will begin in the following cities: New York, Los Angeles, Chicago, Philadelphia, Dallas – Ft. Worth, San Francisco-Oakland-San Jose, Boston ,Detroit, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Denver, Sacramento-Stockton-Modesto, California, Pittsburgh, and Baltimore.
Some channels will only be available on the higher tier plans. Pop will be included starting on the “Just Right” plan and CBS Sports Network starting on the “Go Big” plan. Any subscriber can select to add SHOWTIME for $8 a month. Subscribing to SHOWTIME via DIRECTV enables streaming from the DIRECTV NOW app, Showtime Anytime app or online at ShowtimeAnytime.com.
“This is another key milestone in bringing DIRECTV NOW users access to their favorite entertainment, news and sports from all of the major broadcast networks,” said Daniel York, the senior executive vice president and chief content officer for AT&T Entertainment Group. “As we add more live national and local channels, we know even more people will choose DIRECTV NOW as their go-to streaming service.”
Future plans for DIRECTV NOW
Also announced are plans to soon launch at least 30 additional ABC, FOX and NBC affiliates which totals to about 180 live local channels in more than 80 metro areas.
After the free trial is over, the monthly rates are:
- Live a Little – $35 / month (60+ channels)
- Just Right – $50 / month (80+ channels)
- Go Big – $60 / month (100+ channels)
- Gotta Have it – $70 / month (120+ channels)