Pay With Google demonstrated on phone

Earlier this week Google released “Pay with Google”, a new way to shop online with Android devices. Originally unveiled earlier this year at Google IO, Pay with Google has delivered a more streamlined experience when making purchases online.

Pay with Google lets you use any credit or debit card that has already been added to Google Play, YouTube, Chrome, or Android Pay.

“Payments is a key capability of the user’s Google account,”  Pali Bhat, Vice President of Payments at Google, told TechCrunch. “Our goal is to enable users to pay with their Google account across devices, platforms and interfaces.”

With only a few taps on the screen, Google passes your payment information and shipping address to the seller. - using Pay with Google within the instacart app – using Pay with Google within the instacart app

As of today, Pay with Google is launching with the feature live in 15 applications and more coming soon. Currently, apps with the new service include Yelp and Kayak while Airbnb, Stubhub, and others are coming soon. According to the announcement, Google will not add an additional charge when payments are processed using Pay with Google. - Pay with Google apps launching with the service – Pay with Google apps launching with the service

At launch, Pay with Google is only supported by mobile apps and Chrome. “We are starting with Chrome but plan to bring this experience to other browsers as well. Stay tuned,” said Bhat.

Android app developers can integrate this new feature with just a “few lines of code”. Google has setup an extensive API document that should allow apps an easy way to add the Pay with Google feature.

It’s clear that the new Pay with Google is designed to make mobile online purchases faster and easier on Android devices. With the ease of app integration and Google not charging a fee for sending the info to merchants, it’s a win-win.